New Public Safety Media Campaign For Malum Institute

Engaging the Next Generation: Malum Institute’s New Media Campaign for Youth Awareness

In an effort to foster awareness and resilience among younger demographics, the Malum Institute has launched a groundbreaking media campaign aimed at equipping youth with the knowledge and tools to navigate the evolving dangers of the Night Pestilence and Kaijin activity. This campaign blends modernized educational content with captivating storytelling to engage and educate audiences of all ages.

A Modernized Public Safety Series

The Institute’s classic “Know the Threat” video series has been revitalized for the digital age, delivering vital information on safety and survival in an accessible, engaging format. Designed with modern sensibilities in mind, the series offers sharp visuals, interactive content, and region-specific information tailored to the south-southeast communities most affected by kaijin activity.

Key episodes include:

• “Ward Off the Night Pestilence”: A comprehensive guide to preventative measures, including hygiene practices, environmental awareness, and the importance of early screenings for the XIT Pathogen.
• “Know Your Kaijin: Regional Threats to Watch”: An overview of known kaijin species, with detailed identification markers, behavior patterns, and locations where they are most active. For example, the haunting Fen Swarmers of Louisiana’s bayous are highlighted for their distinct glowing eyes and aquatic ambush tactics.
• “What to Do When Kaijin Strike”: Practical advice for young people and families on escaping or defending against kaijin attacks, emphasizing the importance of calm decision-making and seeking shelter until authorities arrive.

These episodes will be available on the Institute’s YouTube channel and official website, with plans to integrate the content into local school safety programs.